Client reporting that proves the retainer.
Plan the work, report the production, prove the win. Three modules that answer the only question a client actually asks — what did I get this month?
Use a client with a full library and at least one ranking article. Anonymise the client name and logo before publishing.
Retainers don't get cancelled over rankings. They get cancelled over silence.
Most solo operators lose accounts they were actually winning, because month four arrives and there's no artifact that shows the work happened. Overview is the system that produces that artifact — not a slide you assemble the night before the call, but a live record of what was planned, what shipped, and what changed as a result.
Content Planner
Kanban and calendar views over every client at once, so nothing ships late and nothing gets forgotten in a tab you closed.
- Cross-client pipeline, filterable to one engagement
- Kanban for stage, calendar for ship date, same cards underneath
- Publish status on every asset, so approved doesn't get mistaken for live
Content Report
Every article for a client in one table, with what it was targeting, where it ranks now, and how far through production it got. Exports as the client's report from the same screen you work in.
- Month at a glance: published this month, total library, production on track
- Clicks, impressions and average position pulled from Search Console
- Per-article target keyword with live rank, or an honest "not ranking yet"
- Production progress against every required pass, with stalled pieces flagged
- One-click export as a client report
Client Wins
Each month the system reads that client's Google Business Profile, Search Console and Analytics history looking for a genuine improvement — then hands you the candidates to approve or throw away.
- Candidates found automatically, with the date range and the inflection point where the change started
- Supporting metrics attached: calls, messages, website clicks, direction requests
- You dismiss anything not worth telling — nothing publishes on its own
- Approve one and it gets written up as a shareable client win
A zero and "not ready yet" are not the same number.
Search Console usually needs two to four weeks after publishing before ranking and traffic data appear. Most reporting tools render that as a zero, which reads to a client like the work failed. The Content Report says the data is still gathering and tells them why, while showing production progress that is live immediately.
It's a small decision that does a lot of work: it means you can send a report in week one of a campaign without it looking like bad news.
What feeds Overview, and what it sends back.
Overview doesn't ask you to enter anything twice. It reports on work the rest of the panel produced, and it hands unfinished work back to the modules that finish it.
Overview, answered straight.
Can I send the content report to a client?
Why does the report say performance is still gathering?
How does a client win get found?
Does it publish wins automatically?
What does the production number on each article mean?
Every plan includes every module.
There are no feature gates. Plans differ only in how many clients you run and how much you generate for them.