Siri, Alexa and eight car brands are quoting your client.
Roughly forty-six directories carry a local business's name, address and phone — general sites, the data aggregators behind them, in-dash navigation, and voice assistants. This audits every one and tells you which are wrong, which are missing, and which to fix first.
Anonymize the client name, address and phone — this screen is nothing but NAP data.
Nothing tells you when a citation goes bad.
A phone number changes. A suite number gets dropped. Somebody creates a second Facebook page. None of it produces an alert, a ranking drop you can trace, or a single line in any report — the damage is a customer who couldn't reach the business and never mentioned it.
Checking properly means running the same search across forty-odd directories and comparing every field by hand. It takes an afternoon per client, it has to be redone every quarter, and at fifteen clients it has simply never happened.
Directories are the half everybody thinks about.
The business data behind a dashboard nav system, a voice assistant or a mapping app comes from the same feeds as the directory listings — and those are the ones nobody has ever opened to check.
General
Directories
The sites a customer might actually land on, and where duplicate listings quietly accumulate.
- Yelp
- BBB
- Angi
- Nextdoor
- YellowPages
- Bing Places
Aggregator fed
The source feeds
Nobody visits these. Dozens of downstream listings are built from them, which makes them the highest-leverage fix on the list.
- Data Axle
- Neustar Localeze
- Foursquare
- MapQuest
- Citysearch
Mobile nav
In the dashboard
Built-in navigation quotes this data to a driver who is, at that moment, trying to get to the business.
- Apple Maps
- TomTom
- Nokia HERE
- Ford
- Toyota
- BMW
- Mercedes-Benz
- +5 more
Voice search
Read aloud
An assistant reads the number out. If it's wrong there, the customer dials a wrong number and blames the business.
- Siri
- Amazon Alexa
Six numbers, and it won't soften any of them.
Total checked, how many are accurate, how many are inconsistent, how many are missing entirely, how many are duplicates, and a health score. A score of zero is a real result the tool will show you rather than round up.
A real audit. Three of thirty-eight directories have any listing at all, and all three are wrong.
27 distinct listings found · last checked Jul 15
One digit in the area code. Every call from that listing goes to a stranger, and nothing anywhere reports it.
Three fixes that propagate, and thirty-five that don't.
A handful of data aggregators feed most of the downstream listings, mapping platforms and voice assistants. Correcting the business at those few sources cascades outward on its own — which is why a good fix list doesn't start with the directory you've heard of.
3aggregators
Data Axle, Neustar Localeze and Foursquare feed a long tail of directories, map apps and voice platforms. Submitting accurate data there corrects listings that currently show as missing without visiting any of them — and it's the one part of citation work with genuine leverage.
Prioritized
A numbered fix list
Every item naming the specific directory, the exact wrong value, and what it should say — in the order that produces the most correction for the least work.
Client-ready
A summary in plain language
A written explanation of the state of the citation profile and what it's likely costing, in terms an owner can follow without knowing what NAP stands for.
Re-runnable
Quarterly, not once
Citation data decays quietly. The audit keeps its last completed date on screen, so you always know how stale the picture is before you trust it.
Every module is on every plan. Plans differ only in how many clients you run.
Where it fits.
Citation consistency is one of the trust signals the rank diagnosis weighs, and it's the one most likely to be quietly broken on a client you inherited from another agency.
- Business Details
- Canonical NAP
- Directory network
- ~46 sources
Feeds Citations
- Rank Diagnosis
- Trust signals
- Heatmap
- Prominence
- Content Report
- Work done
Citations feed
What operators run alongside it.
The canonical name, address and phone everything else is checked against.
HeatmapWhether the trust signals are translating into map pack coverage.
Competitor IntelWhat the businesses above your client are doing differently.
Rank DiagnosisWeighs citation consistency among its trust and proof signals.
Citations, answered straight.
Why do in-car navigation systems matter?
What is the aggregator cascade?
Does it fix the listings for me?
What counts as a duplicate?
How often should I re-run it?
Every plan includes every module.
There are no feature gates. Plans differ only in how many clients you run and how much you generate for them.