USP Generator for Agencies — SoloCMO
Foundation 03 · step 3 of 4

Six questions in. Six channel-ready assets out.

A discovery interview drafted from the client's own Google reviews, candidate positioning statements scored on four axes, and a deployment package that lands the winner into the homepage, the profile, the ads and the sales call — already inside each platform's character limit.

See pricing The Foundation system
Unique Selling Propositionapp.solocmo.io
Screenshot Discovery interview, review-sourced answers 16:9 · export 2000 × 1125 (@2x)

Anonymise the client name, logo, named staff and phone number before publishing.

The problem

Reliable. Experienced. Family-owned.

Three claims, and every competitor within twenty miles makes all three. That's not a positioning problem, it's an arithmetic one: a differentiator that everyone can state isn't a differentiator, it's table stakes with better typography.

The reason most local businesses land there isn't laziness. It's that nobody ever asked them the right question. Ask an owner "what makes you different" and you get adjectives. Ask them "what do you do that competitors technically could do but don't bother with, because it's harder and less profitable for them" — and you get a real answer.

Stage one

The six questions that get past the adjectives.

Your USP isn't what you do — it's what only you can credibly claim. These six are built to surface that, and four of them can be drafted straight from the client's Google reviews, so you start from what customers actually said rather than what the owner hopes is true.

Question 01

The Surprise Factor

What do your best clients say about you that you've never seen a competitor say or advertise?

Review-sourced

Question 02

The Effort Advantage

What do you do that competitors technically could do but don't bother with — because it's harder, slower, or less profitable for them?

Question 03

The Hidden Problem

What problem do you solve that clients didn't know they had until after working with you?

Question 04

The Win Reason

What's the most common reason you win against a competitor when a prospect is comparing options?

Review-sourced

Question 05

The Switching Cost

What would your best client lose — specifically — if they switched to someone else tomorrow?

Review-sourced

Question 06

The Proof Point

What's one specific result, number or outcome you've delivered that no competitor in your market could credibly claim?

Review-sourced
The shortcut that isn't one

Your client's customers already answered four of these.

Pull from Google reviews and the review-sourced questions fill themselves with what people actually wrote — named staff, specific praise, the exact phrase a family used about why they'd never switch.

This matters more than it sounds. Owners are unreliable narrators about their own businesses. They undersell the thing customers keep mentioning and oversell the thing they're proud of. Reviews don't have that problem.

  • Four of six questions drafted from real review text
  • Answers cite the review they came from
  • A suggest option on every question, including the ones reviews can't answer
  • Everything editable before you extract candidates
Pull from Google ReviewsStage one
Screenshot Review-sourced answer with citation 16:10 · export 1600 × 1000 (@2x)
Stage two

Candidates, scored — so the choice isn't taste.

The interview produces several positioning statements, and each one is scored out of twenty across four axes. You still choose, but you choose against a rubric instead of picking whichever sentence reads best on the day.

Most weak USPs fail on the same axis. They're specific, credible and relevant to the buyer — and the competition can say the identical sentence.

Specific5
Credible5
Differentiating4
Buyer-relevant5
USP CandidatesStage two
Screenshot Candidates with four-axis scores 16:10 · export 1600 × 1000 (@2x)
Stage three

Then it writes the six places the USP has to live.

This is where most positioning work dies — the statement gets agreed and never reaches a single asset. The deployment package takes the chosen USP and produces the copy for each channel, already inside that platform's character limit.

  • Homepage hero headline
  • Google Business Profile description, against the 750-character limit
  • Meta ads primary text
  • Google Ads headline, against the 30-character limit
  • Email subject line
  • Sales one-liner for the phone

Each asset is editable and saved on its own, or copy the whole package at once. The counters update as you edit, so nothing leaves the system already too long for where it's going.

Deployment packageStage three
Screenshot Six assets with character counters 16:9 · export 2000 × 1125 (@2x)
Shared context

What feeds it, and where the assets go.

Feeds the USP

Avatars
Who it's for
SWOT
Which strength
Review Manager
Review text

Where the assets land

GBP Details
Description
Meta Ads Generator
Primary text
Google Search Ads
Headline
Offer
Step four
Nearby modules

Before and after in the pipeline.

SWOT

Step two. Decides which strength is worth claiming at all.

 Offer

Step four. Turns the positioning into a reason to act this week.

 Service pages

Where the hero headline and the claim get built out at length.

 Meta Ads Generator

Takes the primary text and builds the ad set around it.
Questions

USP, answered straight.

Do I have to answer all six questions myself?
No. Several can be drafted straight from the client's Google reviews, which fills them with what customers actually said rather than what the owner wishes were true. Every question also has a suggest option, and you edit anything before extracting.
What are the candidates scored on?
Four axes, five points each, twenty in total: specific, credible, differentiating and buyer-relevant. A claim can be true and still score badly — most weak USPs fail on differentiating, because the competition can say the same sentence.
What's in the deployment package?
Six assets built from the chosen USP: a homepage hero headline, a Google Business Profile description, Meta ads primary text, a Google Ads headline, an email subject line and a sales one-liner. Each respects the character limit of the place it's going.
Can I edit the generated assets?
Yes. Every asset is editable and saved individually, or you can copy the whole package at once. The character counters update as you edit, so a headline never leaves the system already too long for the platform.
What happens after the USP is set?
Step four, the offer. The USP is why someone should choose this business at all; the offer is why they should act this week. The pipeline hands you straight from one to the other.
Get started

Every plan includes every module.

There are no feature gates. Plans differ only in how many clients you run and how much you generate for them.

See pricing All 33 modules